The lessons of behavioural economics
New research into behavioural economics published by the Communications Consumer Panel today shows that vulnerable consumers, particularly low income consumers and to a lesser degree older consumers, are more likely to display the biases identified by behavioural economics. This can put them at particular disadvantage in complex markets such as communications.
You can check out the report here.
If you’re interested in behavioural economics, I can recommend a very accessible book called “Predictably Irrational” [my review here].