Why Labour lost

“Voters were turned off by Labour’s main election message on public services, according to new polling evidence commissioned by the independent think tank Demos, released today. The poll shows that voters who deserted Labour at the last election felt Government spending had reached or even breached acceptable limits and no longer viewed the state as a force for good. Demos says Labour’s next leader needs to support public sector cuts and embrace the Big Society agenda if they are to be heard by the public.”

This is the opening paragraph of a challenging media release put out today by the think thank Demos. The poll was conducted as part of the Open Left project on which my son Richard Darlington is working at Demos. You can read the full release here.