UK becomes a nation of streamers… but traditional broadcast TV leads the way on UK content.

UAround half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in the nation’s viewing habits.

Ofcom’s Media Nations report, a comprehensive study of major trends in UK television, radio and audio, published recently finds:

  • The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019.
  • While traditional TV viewing continued to decline in 2018, the UK’s public service broadcasters – BBC, ITV, Channel 4, Channel 5 and S4C – showed more than 100 times more original, homegrown shows than the overseas streaming platforms.
  • Traditional viewing still accounts for most TV time (69% – or 3 hours 12 minutes, on average, per day), but this fell by nine minutes in 2017, and by 11 minutes last year.
  • Viewers now watch 50 minutes less traditional TV each day than in 2010. This shift is most pronounced among younger people (16-24s), whose viewing of traditional TV has halved in that time.


  • Nadine Wiseman

    Are you a TV watcher Roger? Traditional or streaming?

  • Roger Darlington

    I don’t subscribe to any streaming service, Nadine. There is already plenty of programming for me to watch on traditional channels plus so many books, to read, films to view, friends, to see, countries to visit …


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