Does anyone else remember the “I’m Backing Britain” campaign of 1968?

I’ve recently attended two lectures at the City Literary Institute in central London which took a 50th anniversary look at some of the events worldwide in 1968 when I was a 20 year old university student.

Those events included the Vietnam War (especially the Tet Offensive), the assassination of Martin Luther King & Robert F Kennedy, the near-fall of the French government following massive student demonstration, the Warsaw Pact invasion of Czechoslovakia, and much more.

I was reminded that, here in Britain, there was a remarkable and short-lived campaign called “I’m Backing Britain” which called on people to work half an hour longer for no extra pay and to buy British rather than foreign goods. It inspired this crass song by Bruce Forsyth.

Those were the days, my friend …



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