As if the Brexit decision wasn’t bad enough, now tea sales have fallen

We can’t blame younger people for the referendum decision – apparently most of them voted for the UK to remain in the European Union. But it seems that we can blame them for the fall in sales of teabags – they drink less tea than older people.

In a short feature in today’s “Guardian” newspaper, it states:

“It is a problem that has been brewing for some time: sales of ordinary teabags have been falling for the last five years, with a 14% drop between 2013 and 2015. Now, according to the latest market research, teabag sales are due to plummet even further – by 5% this year to £614m.

The problem, say researchers, is being caused by younger people having fewer brews; while a third of 55- to 64-year-olds choose a cuppa more than five times a day, only 16% of 16- to 34-year-olds do the same. And the generational divide doesn’t stop there. Green tea sales have shot up by 39% in the past two years, a trend led by younger drinkers.”

As a moderate in all things, when I’m at home, I tend to drink coffee in the morning and early afternoon and then switch to tea for the late afternoon and evening (which also includes a glass of red wine). What about you?


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