“Consumer Kids”
After all my years living in London, yesterday was my first visit to the Museum of Childhood in Bethnal Green. I was there for the lauch of a new book called “Consumer Kids” and subtitled “How big business is grooming our children for profit”. The authors of the book are Ed Mayo and Agnes Nairn. Ed is Chief Executive of Consumer Focus where I am a Board member.
“Consumer Kids” is an important work which is already influencing the debate about marketing to children. The book concludes with a manifesto for children and a manifesto for parents.