Word of the day: semiotics

This week, I spent a day at the Annual Conference of the Communications Management Association and indeed I chaired the final half of the event. The subject of the conference was the digital economy and there were some excellent speakers.

One speaker in particular certainly had a way with words and, in the course of talking about the hacking group Anonymous, he used the word ‘semiotics’.

I wondered how many in the audience, including myself, could provide an accurate definition of the word, but you will find an explanation here.


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