First it was life-size models of cows; then it was huge decorated eggs; now it is telephone boxes. I am referring to collections of artistic works placed in public locations all around central London. What’s the latest thing about? To celebrate the 25th anniversary of ChildLine, BT has launched the BT ArtBox project – a vast, open-air art exhibition running in the capital from 18th June – 16th July.
Taking inspiration from the Gilbert Scott-designed original K6 kiosk, BT has engaged over 80 leading talents to re-style that much-loved icon of British design, the red telephone box, in their own creative way. Each BT ArtBox artist has transformed a full-size, fibre-glass replica of the original telephone kiosk, introduced in 1936 to commemorate the Silver Jubilee of the coronation of King George V.
You can see what they look like here.