Ever heard of the Mariko Aoki phenomenon?

As the Wikipedia entry puts it:

“The Mariko Aoki phenomenon is a Japanese expression referring to a sudden urge to defecate that is felt upon entering bookstores. The phenomenon is named after Mariko Aoki, a woman who described the effect in a magazine article published in 1985. According to Japanese social psychologist Shōzō Shibuya, the specific causes that trigger a defecation urge in bookstores are not yet clearly understood. There are also some who are skeptical about whether such a peculiar phenomenon really exists at all, and it is sometimes discussed as one type of urban myth.”

 




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