What is conjoint analysis?

I spent three hours today at the offices of the postal regulator Postcomm in my capacity as a Council member of Postwatch, the consumer watchdog for postal services. We were hearing the results of a piece of research which we jointly commissioned with Royal Mail. The presenters threw me when they started to use the term ‘conjoint analysis’.
I’ve never previously come across this phrase and I regard my English vocabulary as rather good. I now know that it is a specialist marketing term (and a very ugly one, I might add). If you want to know what the term actually means – and I won’t be hurt if you don’t – click here.

This entry was posted on Wednesday, December 20th, 2006 at 8:59 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Comment

  • Mavis
    December 20th, 2006 at 11:25 pm

    The fact that the presenters ‘threw you’ was deliberate. They use terms to confuse, typical marketing ploy. If they cannot use plain English, then know you are being conned.