Royal Mail tries to be cool – and fails
Royal Mail has just issued a media release about the correct packing of parcels for the Christmas post – which is sensible enough. It builds the release around the posting of a video on YouTube made by three Royal Mail staff members. What could be cooler than the company that runs our snail mail system using the Net?
The trouble is that the release only gives the URL of the YouTube homepage and not that of the video. It is a basic law that, if you mention something on the Net, you give the full URL – but those super cool guys in the Press Office at Royal Mail have probably never visited YouTube in their life.
I can’t find the video. Can you?
December 12th, 2006 at 4:27 am
I typed in ‘wrap it right’ and bingo:
http://www.youtube.com/watch?v=kvehiy3Ctmc
December 12th, 2006 at 7:59 am
Amazing, Emma – I’m pretty sure that the video was not up at the time the release went out because obviously I started by searching on the title.
Anyway, you deserve a prize – can I buy you coffee?
December 13th, 2006 at 1:21 am
I’m in NYC. Let me know when you pop round 🙂
December 13th, 2006 at 7:50 am
It’s too long since I visited New York (1998) – I’ll let you know when I’m next over and maybe we could run to a meal.
I always wondered where you live because you never leave an e-mail address. What do you do, Emma?
If you’d prefer, you can e-mail me.