Keeping you posted
Last month, I explained in a posting how, on behalf of the consumer watchdog Postwatch, I had done seven radio & television interviews about what is popularly known as junk mail but more correctly known as unsolicited mail. The subject became a source of media fascination owing to the suspension by Royal Mail of a South Wales postman called Roger Annies who incurred the wrath of his employer and the support of much of the general public for explaining to those on his round how to avoid receiving such mail.
On my return from a holiday in Uzbekistan (where the postcards I sent could well take a month ot two to arrive), I’ve learned the news that Roger Annies has kept his job at Royal Mail although he is likely to be taken off his usual round. I am delighted for Mr Annies and pleased for myself, since I’ve now won a £5 bet with a colleague at Postwatch. If Mr Annies had been sacked, there would have been marches on Royal Mail Headquarters and a marketing ‘shooting in the foot’ (200,000 more people have opted out of direct mail in the last few weeks) would have become a full-scale PR disaster.