Are you a typical comms user?
A few days ago, Ofcom published its annual Communications Market Report for 2007 which reveals new trends in the UK’s £50 billion electronic communications sector.
UK consumers now spend 50 hours per week on the phone, surfing the internet, watching television or listening to the radio. Average daily Internet use in 2006 (36 minutes) was up 158% on 2002 and time spent on the mobile phone (almost 4 minutes per day) was up 58%. Time spent watching TV was down 4% at 3 hours and 36 minutes, listening to radio was down 2% at 2 hours and 50 minutes and time spent on a fixed line phone was down 8% at 7 minutes.
I don’t know how you compare to the typical UK communications user. I don’t spend anything like three an half hours a day watching television – more like an average of two hours. On the other hand, half an hour a day on the Net? For me, it’s typically three or four hours and often more.