{"id":6206,"date":"2011-07-17T12:56:33","date_gmt":"2011-07-17T11:56:33","guid":{"rendered":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/?p=6206"},"modified":"2011-07-17T13:00:38","modified_gmt":"2011-07-17T12:00:38","slug":"can-a-nudge-change-our-behaviour","status":"publish","type":"post","link":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/?p=6206","title":{"rendered":"Can a &#8216;nudge&#8217; change our behaviour?"},"content":{"rendered":"<p>Currently I&#8217;m reading a book called <a href=\"http:\/\/www.amazon.co.uk\/Social-Animal-Story-Success-Happens\/dp\/1907595449\/ref=sr_1_1?ie=UTF8&amp;qid=1310414339&amp;sr=1-1-catcorr\">&#8220;The Social Animal&#8221;<\/a> by David Books. This is all about how we can understand and shape human behaviour.<\/p>\n<p>One theory of behavioural change is that it is best accomplished by &#8216;nudges&#8217; rather than compulsion. This is the central proposition of the appropriately-name book &#8220;Nudge&#8221; which I&#8217;ve reviewed <a href=\"http:\/\/www.rogerdarlington.me.uk\/nfbooks.html#Nudge\">here<\/a>.<\/p>\n<p>In <a href=\"http:\/\/www.guardian.co.uk\/society\/2011\/jul\/17\/julia-neuberger-nudge-big-society?INTCMP=SRCH\">an article<\/a> in today&#8217;s &#8220;Observer&#8221;, there is notice that on Tuesday we will have publication of a House of Lords inquiry into behavioural change.\u00a0 The inquiry has been chaired by rabbi and peeress Julia Neuberger who is quoted as commenting:<\/p>\n<blockquote><p>&#8220;Basically you need more than just nudge.\u00a0 Behavioural change interventions appear to work best when  they&#8217;re part of a package of regulation and fiscal measures.&#8221;<\/p><\/blockquote>\n<p>Politicians and policymakers, take note. The current government has a Behavioural Change Unit &#8211; often dubbed the Nudge Unit &#8211; headed by David Halpern who recently addressed a gathering of the Board of Consumer Focus on which I serve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Currently I&#8217;m reading a book called &#8220;The Social Animal&#8221; by David Books. This is all about how we can understand and shape human behaviour. One theory of behavioural change is that it is best accomplished by &#8216;nudges&#8217; rather than compulsion. This is the central proposition of the appropriately-name book &#8220;Nudge&#8221; which I&#8217;ve reviewed here. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-6206","post","type-post","status-publish","format-standard","hentry","category-social-policy"],"_links":{"self":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts\/6206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6206"}],"version-history":[{"count":6,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts\/6206\/revisions"}],"predecessor-version":[{"id":6211,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts\/6206\/revisions\/6211"}],"wp:attachment":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6206"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}