{"id":25180,"date":"2019-10-22T08:02:16","date_gmt":"2019-10-22T07:02:16","guid":{"rendered":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/?p=25180"},"modified":"2019-10-22T08:02:19","modified_gmt":"2019-10-22T07:02:19","slug":"why-arent-more-consumers-engaging-with-the-broadband-market","status":"publish","type":"post","link":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/?p=25180","title":{"rendered":"Why aren&#8217;t more consumers engaging with the broadband market?"},"content":{"rendered":"\n<p>Recently the consumer organisation  Which? published new research &#8211; gathering an in-depth understanding of why consumers aren\u2019t engaging in the broadband market.\u00a0<\/p>\n\n\n\n<p>This behavioural research identifies six key barriers to engagement among disengaged consumers:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Consumers have low confidence in assessing what they need and identifying a suitable package<\/li><li>Consumers are confused about how pricing works in the broadband market<\/li><li>There is a lack of effective communication about current and alternative packages<\/li><li>Consumers believe their service is \u2018fine\u2019. This is despite many experiencing problems or paying a relatively high price for their package.&nbsp;<\/li><li>Consumers aren\u2019t willing to risk changing provider as they worry that it may result in a worse broadband service<\/li><li>Consumers believe that making changes to their contract may result in unexpected add-on costs.<\/li><\/ol>\n\n\n\n<p>You can read more of the insights uncovered in the full report written in partnership with BritainThinks <a rel=\"noreferrer noopener\" href=\"https:\/\/www.which.co.uk\/broadband-engagement\" target=\"_blank\">here.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently the consumer organisation Which? published new research &#8211; gathering an in-depth understanding of why consumers aren\u2019t engaging in the broadband market.\u00a0 This behavioural research identifies six key barriers to engagement among disengaged consumers: Consumers have low confidence in assessing what they need and identifying a suitable package Consumers are confused about how pricing works [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,5],"tags":[],"class_list":["post-25180","post","type-post","status-publish","format-standard","hentry","category-consumer-matters","category-science-technology"],"_links":{"self":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts\/25180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25180"}],"version-history":[{"count":2,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts\/25180\/revisions"}],"predecessor-version":[{"id":25199,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=\/wp\/v2\/posts\/25180\/revisions\/25199"}],"wp:attachment":[{"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25180"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.rogerdarlington.me.uk\/nighthawk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}